The one and only reason this or any sale barn would post this is simply to tell you ahead of time that if you bring your finished show steers here they are going to sell well below the prices you see quoted for fat cattle. Don't say we didn't warn you.
No sale barn likes club calves. I've heard that same line from many other barn owners (all small ones) - don't bring your club calves here. Then they wonder why you stop bringing them anything. You're not getting my best stuff if you don't want to sell the rest. It's all a cover their arse deal, because they don't want to hear sellers complain that their calves brought less than average.
We've fed showmaxx in the past, we've eaten beef that's been fed showmaxx. I'm not saying the USDA is infallible, but they did approve it. I'm less afraid to eat beef that I know has been fed USDA approved supplements correctly than I am to eat something that came from Wal Mart that came from heaven knows where before that. We don't feed it now because it didn't live up to the hype IMO. And it's a bonus that I know that if I need to sell the steers myself that people like to hear that they're free from that kind of thing.
Several years ago we had 3 steers left after OYE and couldn't get a kill date anywhere around here for nearly 3 months. My uncle fed all his own steers, and sold them through Tyson, so I called his buyer. He said sure, take them out next week. When I got there, the guy I was to talk to when I got there laughed at me - he said I show steers, I know. No show steer is fat enough for this deal. I said you haven't seen these. He said it doesn't matter - no show steer works here. I left them and sweated for 3 days. On the 4th day I got my check. The Hereford graded prime, both black steers graded high choice and went CAB. I can't recall the exact numbers now, but they brought about 25% more than most were getting for the steers on the rail at home. Even after that, I have no desire to go back. I understand that show steers are a very small portion of their supply and that they can choose not to take them if they want. I really believe that their reasons have less to do with actual food safety than with public perception - aka profits. If it's necessary for their export markets I guess that's okay, but if you'll recall all this started with videos of crippled up cattle (supposedly caused by zilmax) that had the animal rights activists up in arms. Whether it's all of why Tyson chose to refuse zilmax fed cattle, it's pretty hard to believe that appeasing them didn't have something to do with it.