I have a really hard time understanding why it is so difficult for people to understand why commercial cattle have to be black in this country. ??? Its the CAB program. It forever changed the beef industry in America. It is nothing more than a marketing ploy, but it is a brilliant one. We have everyone that sells beef from the supermarket to the fast food places getting a premium for "Angus beef." It matters not if your animals have the highest quality carcass that has ever been raised if they are not black in color, they can't qualify. Period. End of story. The vast majority of people even in rural areas believe "Angus" beef to be the top of the line. You and your sons and their sons will be long gone before you could convince and educate the American consumer that it is simply not true. It's just how it is. This issue was decided many years ago. Too late to cry about it now.