You think you heard? lol. Mercy Salesman to the bone.
On page 4, of every single Shorthorn Country magazine ever published, is stated where the cover photo was obtained.
"The april cover was taken by Lori Streck, Streck Shorthorns, Pond Creek Oklahoma"
While I agree this representation is not something you typically see on a cover, it is an accurate representation of how shorthorns are going to look when calving them out on pasture in the winter. Most people that I've encountered within the Sh breed feed their cattle soooo much, they have just lost all perspective as to how the cattle would look provided they were being run in a commercial pasture setting. It would not be a stretch to say that half of the registered SH cows in North America are drylotted close to half the year. Let that sink in. The good thing about SH cows like this is that they will breed back at a much lower body condition score than other british breeds I've dealt with will therefore if they have a point mid year where the grass is good, compensatory gains will bring them right back to where you'd want them. This cow looks rough no doubt-- but I guarantee you she's a calf raising money maker. I have spent a fortune in years past keeping cows in a better body condition through the winter- and in my experience- its just not worth it.. By June, they'll look the same regardless how they were fed in January/February.