Just did a no fit show...well, call it no adhesive show.
I got some Colgate Shaving Creme for sensitive skin. You can get it a Walgreens. It is the one with the orange label.
It has some type of lotion in it, and it will get just plain sticky!
Foam him really really good the night before, and blow blow blow. It will get almost tacky. Put it everywhere, including legs.
The next morning, just rinse. I was surprised how much of the hold remained in the hair. Then just a light coat before the show.
If it starts to get a little too sticky, spray some plain rubbing alcohol on it, and blow it out. It will free up some of the stickiness.
Nice steer by the way. We showed one that looked exactly like yours...stood 2nd in class. Shoot!