It'll be fun I guess to watch the Hartman's promotions team tout HOC Broker. I think that the bull is for real. I don't really think that all of the money may have been real. To compare the Broker calf sale prices to the next best bull that Mike has been promoting the figures are as follows from his latest sale, 11 head of Broker sired calves averaged $51,000.00/head with the top lot bringing $190,000.00 and the lowest selling Broker bringing $11,000.00. On 10 head of Driver sired cattle, the highest seller was lot# 23 @ $50,000.00 and the cheapest selling Driver sired calf was lot#25 @ $5,000.00. The average price on 10 Drive sired calves was $15,500.00. Maybe the highest priced Broker sired calf was lot A @ $125,000.00 with no semen sale rights. 1/3 semen interest for in herd use only. NO semen sales. Seller retains full possession & foreign semen rights.