I watched a bull sell last year I think ti was on breedersworld. Anywho he was a 2 year smoke Who Made Who x Charolais. That thing was a mack truck and moved like a BMW. Jamie Campbell sold one hell of a Bull at the Ohio Beef Expo that was a Simmental out of In Dew Time. I believe he was called Storm Warning. He had won a lot back east and should have been a promotional bull, didn't sell super high because i think people were afraid of just how big he was. He was 2 and probably 2-2400 pounds (i suck at judging weight). He should have sold for 10k+ but didn't. My point is Loving the Business is yet another example of what my dad and I have said for years. The greatest bull of all times more than likely wasn't promoted or didn't get promoted hard enough and just didn't make it. Lautners and Now Rodgers do a fantastic job of promoting these bulls. An example is I-80. Would I use I-80 personally? No I wouldn't that's my opinion but they have marketed him so hard that everyone wanted to use him because he was hot, and when a bull gets used on enough cows, there is bound to be a few good ones born to put on a ad. I would just love to have the amount of money Matt Phil or Wade drops on advertising one bull per year. like Wade an Believe in Me or Matt and we will say Walkie Talkie from last year. Its enough to pay my college tuition next year i will say that. When I watched Loving the Business video in his working clothes and i guarantee after he has bred some cows in his life, I noticed his extremely good pasterns with great muscle and rib shape and not one spec of hair to cover any of it up. He is the type of bull who I feel could throw real good ones on a consistent basis. Problem is sometimes, you have 4 calves in a pen. You have an i-80 2 herd bull calves and a loving the business calf, some buyers will buy the i-80 because of name while the jocks will buy the loving the business calf and just change the name to Sire: Yellow Jacket. My main point is I am glad seeing people say they truly like a bull and the bull not having a huge name. This is why I say the greatest bull ever probably never made it big because of the owners name. (Not saying Horn isn't a big name because he is, but saying he didn't drop 10k in advertising like Rodgers or Lautner would have done). True Cattleman look past the sires name and realize a good one is a good one and I am glad to see so many people doing it in this case <beer>