The Texas cattle industry is totally different animal than the Midwest area. It's not at all uncommon to see people blow 30-50k on steers aimed at one show. Sure Midwest families spend the change too, but I think the cash flows a lot heavier there because a major show will truly pay you the cash down there. Brian Martin has himself a real following down there. Im not saying it'll go that high, but it's just my guess. The cow herself was a true freak, and that north west area of Texas has a big surplus of big producers that, in my mind, are licking their chops at this opportunity. A big investment? For sure. But it's one I believe many guys down there are willing to roll the dice on. Especially when she is more of a southern cow than a northern donor.
