JMO, I think as a dust control it may increase intake but as far as it being cost effective, I think that there are other feed ingredients that will work at a lower cost. I think that it is somewhat a sales gimmick that feed suppliers use to sell feed. We like the smell of it so much that we think the cattle will like it but you rarely see cattle eating cherries, or butterscotch, or strawberries, etc. Some type of molasses mixture or soy oil mix may be just as good at a lower price.