Irish,
I looked at the ICBF website and saw Emir's Eurostar ratings and his pedigree. Emir to me is a bull designed to turn out calves out of other breed or crossbred suckler herds as is the demand in the UK and Ireland. I want to know more about the Eurostar system and how this relate to UK EBVs and French progeny test results. I need a better grasp on what this bull excels at beyond a star system.
The biggest problem, going by Eurostar ratings will be his maternal ratings. In North America Charolais breeders require maternal excellence in all the bulls they use-even their growth and muscle bulls. I know of great bulls that did not get great market acceptance here just because they had a negative milk EPD. The cow must also have great fertility (no misses- a calf every year and breed on time), and all around good confirmation. This has been taken to the point where testing on the most used AI bulls among the major breeds at MARC showed the Charolais had better maternal traits than all other breeds in the test. Producer are now keeping Charolais cross heifers as replacements. The cost? Less muscle and bone so carcass yield suffers. If you can improve these traits with out causing calving and fertility issues you may have a place for him.
If I was promoting a Charolais bull from Europe I would ask the major breeders such as Brent Thiel (LT Ranches), Cam Sparrow, Dory Gerrard, Dennis Serhienko (Voegli Bros.), San Dan Farms, Hanson Farms (active on this site), Broken Box ranch, and Bar J Charolais farm what they are looking for and whether they would use your bull. A good resource to do your market research is :
http://www.charolaisbanner.com/breeders.php
By the way calving ease is vital. When you are calving a couple hundred cows by yourself and your family and the vet is many miles away calving problems can be a major disaster. That is why the Conception to Consumer program was started in the 1960's to get rid of the bulls that did not fit into North American production systems. Their is no going back to the hard calving bulls of the original imports. Multi trait selection and listening to their bull customers has paid off well for Canadian Charolais breeders; look at their relative position in the market place to relative to the Shorthorn, now a bit player in the commercial bull business in North America.
Your education on how the commercial and purebred bull market works in North America is about to begin...