The combination of Charolais & Red Angus is an interesting factor & I think a unique pairing. I would try to think of some opportunities to play off that because it's different. There are LOTS of sales held in the fall of the year, and many of them have named their event to coordinate with the season, ie Legends of the Fall (incidentally, also the most depressing movie I've ever seen). I'm thinking about trying to play off the colors red & white... I think they could carry that theme as far as they want, and it'd be unique compared to most any sale you might know about.