I won't name names, but I received a well known livestock publication in the mail today. EVERY sale that was advertised in this magazine was history. EVERY one had already happened. This is the second publication I have received in the last two weeks like this. I feel sorry for the advertisers who paid good money for advertising that was not delivered in a timely manner.
With the US Post office downgrading service to continue to be in business, mail delivery will continue to get slower and slower. Are livestock publications that derive the majority of their revenue from time sensitive advertising going to be a thing of the past? Or will the publications have to use first class mail to get them delivered and raise advertising rates accordingly. Then will those rates make advertising costs prohibitive in a magazine through the mail format?
With the US Post office downgrading service to continue to be in business, mail delivery will continue to get slower and slower. Are livestock publications that derive the majority of their revenue from time sensitive advertising going to be a thing of the past? Or will the publications have to use first class mail to get them delivered and raise advertising rates accordingly. Then will those rates make advertising costs prohibitive in a magazine through the mail format?
