I'm not sure anyone actually read my post. I was not saying woe is me semen is sooooo expensive now I can never breed my cows. Nor was I whining about using spendy semen, trust me if i wanted to breed to him i would have bought semen a long time ago. I was (simply) using that as a segway to lead in my contrast between the marketing of mab semen via rogers as compared the lautner marketing machine. I'm sure I will get at least a half dozen more comments on what the market will allow and supply and demand. That isn't the nexus of my inquiry and I feel we got way off topic from the very start. Severe sarcasm implied, semen is running low....demand is increasing with passing time. Price go up, consumer buy product at increased price, consumer still happy. Market suddenly has another supplier of same product(insert argument on clone variation here) what does market do and how is "same" product priced?