I expect there will be an increase in online sales but I doubt if they will ever take the place of auction sales. Auction sales are expensive to hold, and are an incredible amount of work, Anyone who has never had their own auction sale probably doesn't know just how much work is involved. The work is even more if you hold your auction sale at another location other than at yoru farm. The work after an auction sale can also be considerable. That said, there are some elements of holding an auction that online sales can never replace. Being able to attend a sale and see the cattle in person, gives you a much better idea of the quality of the sale offering and the breeding program behind them. It gives you an opportunity to meet other people and visit with old friends and make new ones. This business is as much a "people business" as it is just the "cattle business". An online sale doesn't offer this opportunity. I think the " human" side of buying and selling cattle is an important ingredient to your breeding programs success.
I have held 3 online sales in recent years and have consigned to several others. In my case, almost all these have been embryo, pregnancies and flushes, which I think is a bit different that selling live cattle. My online sales themselves have had moderate successes, and they do offer me the opportunity to offer a wide selection of genetics, as there is no real increases in costs other than my time. I never expect that all the lots will sell in the online sale, but I also never have been able to determine before the sale, as to which ones will be sold. I am always a bit surprised as to which lots sell and which don't. I have learned a long time ago that the only important number at the end of the sale is to total dollars generated, as there will always be some lots that sell for more than I expected and some that sell for less. That part is the same in a regular auction sale. You will only drive yourself crazy if you worry about what each lot brings. Therefore, the total dollars generated is the best number to concentrate on.
One strange phenom I have seen in each of my 3 online sales, is that I have always sold a considerable number of additional embryos and flushes after the online sales have ended. In two of the three years, I have actually sold more dollars worth of embryos in the days folllowing the sales than I did in the sale itself. In my last sale held in Feb/11, my embryo sale grossed $38,000 and I sold another $42,000 of embryos within 3 days of it ending.The embryos sold after the sale went to several countires and included two sales to England and Scotland of over $15,000 each. When this is considered, I have to be very pleased with the results this form of marketing has provided.Within a hour of the end of a sale I held in 2010, I received a phone call from a guy who had not even bid during the sale, and he ended up buying over $16,000 in embryos and flushes... and these were at my prices and not at prices set during the online auctions. When I asked him why he had not bid in the online sale, he said he was not familiar with bidding online and he was concerned he would not be able to do it properly. I guess there are many reasons this has happened in my sales, but it remains a bit of a baffling situation. I guess there are still a considerable number of people who are not comfortable sitting at a computer to do their business.
In regards to getting your bid run, this can happen at a regular auction or in an online sale. Maybe I look at this differently than most do, as I always decide on which cattle I am interested in prior to the sale starting, and I also decide as to how high I am prepared to bid on each of them. There has only been an odd rare occasion where I have bid a bit higher than I have planned, but it is always very close to the number I have decided on. If I get the animal for what my maximum was, or for less, I don't get concerned if my bid was run or not. The way I look at it, if I had been standing with the owner in a pasture and I asked him what he wanted for an animal, and he gave me a price I was willing to pay, I would buy that animal. I don't look at live auctions or online auctions as being much different. If an animal sells for more than I was prepared to bid, I start looking for the next one I will bid on, and I know I have had a part in determining the selling price by my bidding it up to my maximum. But that is just the way I see it. I know many people who rant and rave about the fact that their bids may have been driven up by phantom bidders, and dwell on this for days and weeks on end. Personally, I have lots of more important things to spend my time worrying about. Like I said, if I get an animal purchased for less than I was prepared to go, I don't even consider if my bids were bumped upwards.
I have also seen people who look at this issue very differently. I have had a few people give me bids in sales, who have asked that I make sure the animals bring close to what their bid was. One example of this that I always think of, was a breeder giving me a sizable bid on a bull. He normally always purchased his own bulls. but was unable to attend this particular sale because of a death in his family. He called me and gave me his bid, and then asked if I thought the bull would sell for close to his bid. I reponded that it was an auctiion sale so most anything could happen. He then said, that he wanted to to make sure the bull sold somewheres close to the bid he had given me, as he felt his buying a lower priced herd bull would not be good for his reputation and would also affect the prices he could sell his offspring at. Different strokes for different folks I guess.....