For the record, I remain an old fashioned Luddite crossbreeder and think all this is hype. However, the hype affirms that interest in non black cattle is growing.
As I understand it, there are two, unrelated White Angus projects. One involves research and development by a Bio-Tech company and involves genetic engineering. I haven't seen a picture of their proposed animals. I think they are gestating right now.
Ag Genetics
http://www.fatcow.com.au/articles/news/aggenetics-is-answering-global-beef-demand-with-new-white-angus-breed-n2524596
San Francisco, California (PRWEB) February 24, 2016
AgFunder Announces AgGenetics Raising Capital to Create New White Angus Breed of Cattle
http://www.onenewspage.com/n/Press+Releases/759i5qfwg/AgFunder-Announces-AgGenetics-Raising-Capital-to-Create-New.htm
AgGenetics, a Nashville, TN-based animal health and biotechnology company, is launching a $5 million equity financing campaign on AgFunder, the leading agriculture-focused online investment platform. The company uses cutting edge biotechnology developed for human medicine to improve livestock health and productivity.
Demand for animal protein is estimated to grow by nearly 40% in the next 20 years[1]. Yet, there is no effective or economically viable model for addressing this demand using common technology, or even through clearing the world’s remaining wilderness.
AgGenetics is developing a suite of products to improve animal productivity that could alone meet the increased demand. Using modern biotechnology techniques initially developed for human medicine — gene discovery and editing — the company is focused on technologies to help farmers combat common ailments that impact livestock production and increase the productivity of cattle. The company’s defining feature has been its ability to identify the right genes in a timely fashion, using genomic and data analysis approaches rarely used in animal health.
AgGenetics currently has three products in late stages of development, including a low-cost test for brisket disease (also called Bovine high-mountain disease), a copper deficiency and toxicity test, and a new breed of heat tolerant cattle. The technology is protected by more than 20 patent applications in countries around the world, including the U.S., Europe, Australia, Asia and South America.
The other White Angus project is a University of Flrida Research Herd that does not involve genetic engineering.
They were going to sell the herd, but called off the sale in January. Posted are photos from the Ona herd. Sometimes these pictures are erroneously posted with press releases from the other endeavor.
http://news.ifas.ufl.edu/2015/07/ona-white-angus-herd-up-for-public-auction-to-be-held-at-ufifas-range-cattle-rec/
Ona White Angus
Genetic accident produces White Angus
by Burt Rutherford
Sep 09, 2015
It happened by dint of genetic accident, but a herd of White Angus cattle is contentedly grazing the pastures at the University of Florida Range Cattle and Research Center at Ona, Fla.
The cattle are not pure Angus, of course, but a composite that is genetically three-fourths black Angus but with a white hair coat and dark skin. The remaining fourth is a combination of black Angus, Charolais, Brahman and Simmental, according to John Arthington, Center director.
http://rcrec-ona.ifas.ufl.edu/events/OnaWhiteAngusHerdQA.pdf