justintime
Well-known member
We had a great visit with a Scottish breeder today who stopped in to see our cattlle. He has been here several times over the years, so it was great to see him again and to find out what is happening across the pond. When I asked him how things were in Britain, he replied that the Shorthorn breed is seeing unprecedented popularity in Britain. This man raises mostly Angus cattle along with a few Shorthorns, and he said that Shorthorn popularity almost appears to have no upper limit. We had a lengthy discussion as to what was fueling this trend in Britain and he said that there were several reasons for it. In his opinion, he said that Shorthorns were the perfect choice to add to their national cowherd of mostly European breed base. Not only were Shorthorn genetics adding fleshing ability and carcass quality, but they were also improving maternal traits such as milking ability, fertility and disposition. Another reason he said, was the fact that one of the largest grocery chains in Britain had decided to promote the fact that they would only sell Shorthorn beef in their stores. This chain has gone so far as to pay a huge premium ( of well over $100 per head.. I converted from British pounds to dollars) for Shorthorn beef animals. This has resulted in more and more commerical producers looking for Shorthorn bulls to turn with their cows.
Of course, this discussion was music to my ears, as I am a Shorthorn breeder, but it also made me think about how different policies in different countries affected our beef industry. In the US,the CAB program has been a run away success story, and black hided cattle are king. It always amuses me to see signs in resturants that state that they only serve Angus beef, and I suspect most of the people working in these establishments probably couldn't identify an Angus animal if they had too. They have bought into the thought process that Angus beef is the best beef. I give full marks to the Angus breed for running one of the greatest promotional stategies in beef history. Here is Canada, black hided cattle are still popular but they don't control the marketplace as they once did. Any animal of any color can top a market on any given day, if it looks like it will gain efficently and produce a highly marbled carcass. I suspect that in each of these three countries, the goals of the beef industry are similar, that being the production of a beef animal that grows quickly and produces a healthy, tender, tasty food choice for their consumers. The differences are created by breed promotion and spin developed by industry leaders. Another thing about this story that I find very interesting is the amazing turn around made by the Shorthorn breed in Britain. Less than 3 decades ago, the Shorthorn breed in Britain was placed on the endangered breeds list, as their numbers had dropped to very small numbers. Today they are the fastest growing breed in Britain. So, I guess the moral of this story, is that there is always hope that some things will change.
And if you think we have strong beef markets here, today in Britain an average cull cow will bring $3000 or more. Commercial bulls oftentimes sell for $10,000-$15,000 ( again I did the conversions to dollars). If we could ever see a beef market similar to this, some may not have to be as reliant on their day jobs!
Of course, this discussion was music to my ears, as I am a Shorthorn breeder, but it also made me think about how different policies in different countries affected our beef industry. In the US,the CAB program has been a run away success story, and black hided cattle are king. It always amuses me to see signs in resturants that state that they only serve Angus beef, and I suspect most of the people working in these establishments probably couldn't identify an Angus animal if they had too. They have bought into the thought process that Angus beef is the best beef. I give full marks to the Angus breed for running one of the greatest promotional stategies in beef history. Here is Canada, black hided cattle are still popular but they don't control the marketplace as they once did. Any animal of any color can top a market on any given day, if it looks like it will gain efficently and produce a highly marbled carcass. I suspect that in each of these three countries, the goals of the beef industry are similar, that being the production of a beef animal that grows quickly and produces a healthy, tender, tasty food choice for their consumers. The differences are created by breed promotion and spin developed by industry leaders. Another thing about this story that I find very interesting is the amazing turn around made by the Shorthorn breed in Britain. Less than 3 decades ago, the Shorthorn breed in Britain was placed on the endangered breeds list, as their numbers had dropped to very small numbers. Today they are the fastest growing breed in Britain. So, I guess the moral of this story, is that there is always hope that some things will change.
And if you think we have strong beef markets here, today in Britain an average cull cow will bring $3000 or more. Commercial bulls oftentimes sell for $10,000-$15,000 ( again I did the conversions to dollars). If we could ever see a beef market similar to this, some may not have to be as reliant on their day jobs!