Duncraggan said:
I still don't follow this colour 'thing' with cattle!
Justintime says he sells white Shorthorns in Canada because people are now wanting roans. The US and Brazil seem to only want black cattle. Here in South Africa, cattle must preferably be red as black and Bos Indicus cattle are discounted!
When it comes to the crux of the matter, does hide colour really matter? A good carcase is just that, a good carcase, period!
It doesn't make any sense to me!
Here in Brazil people are looking black cattle (Aberdeen Angus) due two points; One is the strong marketing that breed society show here, saling an idea that Angus is the unique one that has marbling and high meat quality; Another point are the bonus paid by the Beef Breed Program, paid for Angus crosses at slaughter and as consequence for calves and steers too.
The black cattle grow up after an open space on industry left by Charolais. Abatoir wish to refuse white (Charolais) cattle due lack cover fat. At that time many "bussiness" men from São Paulo with lots of money and none knowledge about taurine breeds, bring the Canadian/American idea that Angus is the best breed, a complete breed.
Unfortunatelly money have your weight and a strong marketing was did on midia. So, many people want black cattle, many people due lack knowledgement of another breeds.
Also Shorthorn breed show a very bad phenotype, with narrows and meatless hindquarters due excessive american genetics, not an attractive beast at least!
Brazil is a huge country and almost 90% country is perfect for Indicus cattle - tropical. Angus is used primarily for crossbreeding with this huge indicus cows population. On 2012 Nelore breed sold 3,320,598 semen straws, being 263,134 from polled Nelore. Aberdeen Angus sold 2,879,188 straws, being 541,091 from Red Angus and 2,338,097 from black Angus.
Brahman sold 177,773 straws; Guzerá (Kankrej) 136,915 straws.
Polled Herefords sold 122,104 and Hereford 5,963.
Shorthorn sold 2,526 straws.
So, strong marketing and a Beef Brand program that pay a bonus are a good reason for use Angus on cross. If another breeds show bonification and marketing based on real good cattle, will progress without doubt.
Breeders want "green" cattle, hide is a consequence!