librarian
Well-known member
The suggestion that the industry needs an outcross seems like a practical way to approach changing the game.
Angus are good cattle, and there are many persons raising Angus that are at odds with AAA. 5BarX has lots of discussions just like the "sire line" discussion concurrent with this one, only the focus is Angus.
Pitching a Shorthorn outcross to the segment of commercial Angus producers that share common goals with commercial Shorthorn producers would not be that complicated if it was done by website. Everyone has already gone through the learning curve of using the internet and linking to other sources online, posting video and photographs, using the online pedigree resources and exchanging ideas with others who think "outside the loop".
A website something like WORKING SHORTHORNS could serve such a purpose and be inexpensive to create.
If the industry needs an outcross, we can offer one ourselves, something along the lines of SUSTAINABLE GENETICS.
http://www.sustainablegenetics.com/index.html
The promotion is not so much selling semen, or even selling young bulls or replacements, but selling the idea of the superior performance of the Shorthorn or Durham cross. The right type of Shorthorn genetics then sell themselves.
The F1 is predictable and marketable as such.
Market Shorthorn genetics that will succeed in the feedlot as Durham Reds, Durham Blacks and Durham Tans.. No different from
Durham Black could have traction immediately. Wrangling with people who select for show success is not going to get a positive message out that there is "Another Shorthorn"...one that works.
Angus are good cattle, and there are many persons raising Angus that are at odds with AAA. 5BarX has lots of discussions just like the "sire line" discussion concurrent with this one, only the focus is Angus.
Pitching a Shorthorn outcross to the segment of commercial Angus producers that share common goals with commercial Shorthorn producers would not be that complicated if it was done by website. Everyone has already gone through the learning curve of using the internet and linking to other sources online, posting video and photographs, using the online pedigree resources and exchanging ideas with others who think "outside the loop".
A website something like WORKING SHORTHORNS could serve such a purpose and be inexpensive to create.
If the industry needs an outcross, we can offer one ourselves, something along the lines of SUSTAINABLE GENETICS.
http://www.sustainablegenetics.com/index.html
The promotion is not so much selling semen, or even selling young bulls or replacements, but selling the idea of the superior performance of the Shorthorn or Durham cross. The right type of Shorthorn genetics then sell themselves.
The F1 is predictable and marketable as such.
Market Shorthorn genetics that will succeed in the feedlot as Durham Reds, Durham Blacks and Durham Tans.. No different from
Durham Black could have traction immediately. Wrangling with people who select for show success is not going to get a positive message out that there is "Another Shorthorn"...one that works.